The Caribbean has again sought joint funding for a regional campaign for the first time since the September 11, 2001 attacks in New York. The information on the Travel Weekly website.
The Caribbean Coalition Tourism Promotion Challenge Fund was established at WTM London by the Caribbean Tourism and Hotel Association (CHTA) and the Caribbean Tourism Organization (CTO).
The last campaign for the entire Caribbean region came shortly after the Twin Towers bombing in 2001 under the nickname “Life Needs the Caribbean.”
Public and private institutions in the region have to raise $ 1 million for a social media campaign. The main motivation is to remind consumers that the Caribbean is open after hurricanes Irma and Maria, which caused serious damage on several islands in September.
Saint Lucia pledged to contribute $ 75,000 of the total amount. “What we need to do now is to put together a campaign to remind people that the Caribbean is not destroyed and open,” said CHTA President Karolin Troubetzkoy.
“There is no doubt that it has to be a regional marketing initiative. This will help drive the arrivals of visitors in good times, but even more in bad times. Even before Irma, we said that a fund needed to sustain campaigns. We feel we need $ 10 million a year, “she added.
Source: Panrotas / Travel Weekly