Turkish Airlines, a company that flies to more countries and international destinations than any other company and has been chosen by Skytrax as “The Best Airline in Europe” for six consecutive years, has officially launched its advertising campaign “Five Senses” starring Dr. OZ , during the Super Bowl 52, the final of the National Football League (NFL) on Sunday night (04).
Award-winning Danish director Martin Aamund has taken over the creative direction of the film, which will be broadcast in various destinations in which Turkish Airlines operates, such as Europe, South Africa, the Far East, the Middle East and the Americas, including North America, Latin America and the USA.
Filming was done for a month in various locations such as: Northern Europe, Africa and the Far East. Recorded under extreme weather conditions, with temperatures up to 50 ° C in the Sahara desert and below 0 ° C in Northern Lights (Northern Lights – Aurora Borealis), the commercial highlights the functioning of the human body in the face of adverse conditions. “Broaden your world” is the motto for the public to explore the world, through itself, from the five senses.
The senses allow us to explore the world in a unique way. Touch, smell, sound, vision and taste can transform a place, create a moment, an experience and even a memory, like remembering the aroma of a flower or the flavor of a spice. In this way, the “Five Senses” campaign seeks to stimulate the connection of the spectators with their senses, just as Turkish Airlines seeks to promote the connection of its passengers to various destinations.
For Ahmet Olmuştur, Turkish Airlines Chief Marketing Officer (CMO), “As we are the airline that flies to more countries than any other company, we believe that our mission goes beyond transporting our passengers to their destinations. We seek to encourage them to discover the world and consequently themselves. Our new campaign “Five Senses” highlights the experience that each journey reveals as we seek the unknown through our senses.
Dr. Mehmet Oz emphasizes the importance of a high-quality passenger experience: “As a doctor who dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work in partnership with Turkish Airlines on the project” Five Senses. “Together we will explore the unique experiences we can have in various locations around the world while awakening the curiosity and admiration of our audience.”
This ad campaign follows the same format as the commercial starring Morgan Freeman, which was shown during the commercial break in the Super Bowl of 2017. It is worth noting that this film became the most watched Super Bowl commercial on YouTube with 53 million views .
Photo: Press Release