Increases tourist spending in the street carnival of São Paulo

The 2018 Carnival of São Paulo can already be considered a success. At least that is what indicates the research carried out by the Tourism and Events Observatory of São Paulo Turismo (SPTuris, municipal tourism company) on the 3rd, 4th, 9th, 10th and 11th of February. In total, more than 2,200 people were interviewed in the main street blocks and also in the Sambódromo. The survey has a confidence level of 95% and margin of error of 2 percentage points for more or less.

Among the main results in Street Carnival, the survey showed that 7% of people were from out of town, with 1% being foreigners. Among the paulistanos, 21% said they received relatives or friends from other cities to enjoy the Carnival in the state capital, an increase of almost 50% over last year. Tourism spending also increased from R $ 519 to R $ 683 for a 4-day stay, which means a growth of 28%. The majority (26%) stayed in the homes of friends or relatives.

Many of the revelers – 35.3% – were in the Carnival of Rua Paulista for the first time. And the organization was praised: nearly 70% said it was better than last year. In addition, 88.6% stated that the City of São Paulo should continue to support the city’s Street Carnival.

The parades of the samba schools in the Sambódromo do Anhembi also made it beautiful. Approximately 34% of the people were from outside the capital of São Paulo, an increase of 66% and the highest rate of non-residents ever recorded in the Carnival of the Samba catwalk in São Paulo. Among residents of the city, 22% said they received people from outside in their homes for Carnival, a growth of 100% over the previous year.

Tourism spending also increased, from R $ 957 to R $ 1,151 for a 3-day stay, an increase of 20% over 2017. Most – 21% – stayed in hotels and 11% used app hosting and sites.

Almost half of the public went to the Sambódromo for the first time: 46%. Of those who returned, nearly 70 percent said the organization has improved.

Source: market & events
Photo: Daniel Teixeira / Estadão