After the first selective, which took place in Recife and was opened to the entire Northeast, Braztoa and Sebrae open the inscriptions in the South of the Country for the Challenge of Innovation Intelligent Tourism.

The competition, according to the entity’s statement, focuses on the development of projects and ideas for the tourism sector and integration of startups with the market. Its final and awards will take place during the 45th Abav Expo and the 48th Braztoa Trade Meeting, which will take place from September 27th to 29th, at Expo Center Norte in São Paulo.

“This is a very important project. We have been looking for innovation paths for our business for some years now. Every day, we talk and listen to how important the innovations are and I am sure we are on the right track with this project that unites expertise in entrepreneurship, technology and tourism, “said Brazdaa president Magda Nassar.

Among the awards are air tickets, invitations to participate in selected events in the market and meetings with businessmen of Tourism.

COMPETITION – The challenge is divided into two categories: one is Startups in general, both those developed to exclusively serve Tourism, and those that have solutions created for other markets, but which can be customized for Tourism.

The other is Innovative Ideas for Tourism, which will undergo an online selection process. This space, according to Braztoa, is aimed “for those who have a great idea but who does not yet have a startup”.

According to the announcement, there will be two challenges for both categories. One of them is “Travel and Tourism Agency – How to renew the role of tourism operators and travel agencies in the Tourism chain?”.

The other is more geared toward destinations in Brazil, and should answer the question “Intelligence adapted to Brazilian destinations – how to make Brazilian tourist destinations smart?”