The president of Embratur, Vinicius Lummertz, launched this Sunday (24) the “Rio de Janeiro a Janeiro”, annual calendar of events of the city. For him, who presented the initiative during Rock in Rio, “a solution for Rio is also an outlet to help Brazil”.
Speaking to leaders of society, along with representatives of the three government spheres and the business sector, Lummertz said “that the union of forces in the tourist segment will play a fundamental role in facing the economic, political and security problems facing Rio de Janeiro “.
He also highlighted the novelty of the action being announced, as well as the commitment of the federal government to give a great impulse to attack the problems of Rio. “The exit is by tourism. And it also becomes political action, and therefore it will gain new heights of consciousness in society, “Embratur president emphasized.
The intention is that the calendar of events can positively impact the attraction of tourists and investments to the State and to the Country. A study by the Getúlio Vargas Foundation (FGV) points out that a 20% increase in the number of tourists should inject R $ 6.1 billion in the economy of Rio de Janeiro and generate 170 thousand jobs.
MORE RIO, MORE BRAZIL
Rio de Janeiro should have a major highlight in the actions of Embratur and the Ministry of Tourism in the coming years. The fate was also contemplated with the “Mais Rio Mais Brasil” program, which benefits him within the “Brasil Mais Turismo” program recently created by the MTur.
The city will have a priority approach in the strategies of use of all the tools of promotion and support to the commercialization of Embratur in the period of 2018 to 2022.
The presence of Rio – State and Municipality – will also be guaranteed at international tourism fairs where Embratur participates, through a job in the booths of Brazil / Embratur, with exemption from payment of registrations.