GRAMADO – The Congress of the 29th Gramado Tourism Festival had a panel that discussed the country’s challenge to reach the mark of 12 million international visitors and the generation of 6 million jobs. Representing Minister Marx Beltrão, the National Secretary for Qualification and Promotion of MTur, Teté Bezerra, highlighted the actions of the Brazil + Tourism Plan and other projects being implemented by the agency.
Teté recalled the various challenges facing the MTur. The first one, she says, is aerial connectivity and then low promotion. “There is a bill in the congress that deals with these two issues, which will allow the participation of foreign capital in Brazilian airlines to 100% and that makes Embratur an agency,” he said.
The executive also spoke about the electronic visa, which is being deployed to Australia, Japan, the United States and Canada, which should generate a R $ 1.4 billion increase in the country’s economy. “We are also working on assigning areas of the Union for private initiative, regulating charter flights and increasing the competitiveness of maritime cruises,” he said.
SOUTH IS MY DESTINY
The secretary of Tourism of Santa Catarina, Leonel Paván, presented the case of the South is My Destiny campaign, which united the three states of the region in a unique campaign of promotion. He recalled that Santa Catarina, Paraná and Rio Grande do Sul are responsible for 20% of the country’s GDP and have never had an action of this type. “I emphasize the receptivity of the minister, Marx Beltrão, who, when presented to the project, immediately accepted our lawsuit,” he said.
The panel also had the participation of Eduardo Loch, Abav-SC, Vitor Hugo, secretary of Tourism of Rio Grande do Sul, and Abdon Barreto, ABF. This year, the theme of the conference is Connecting the World: the sustainable future of the tourism industry.
Source: Market & Events