Monaco is a tourist destination that is growing in the Brazilian market. In the first half of 2017, the number of tourists per night in the principality increased by 64% compared to the same period last year, counting only travelers from Brazil. Record number of Brazilians who visited the destination.
According to Gisele Abrahão, director of GVA, the company responsible for all marketing of the Monaco Tourism Office in Brazil, “GVA invests in positioning Monaco in the market as a sophisticated, possible, surprising and vibrant place. All these actions of dissemination and promotion of the country were indispensable to achieve excellent results like what we are seeing this year “.
Among the destination’s investment focuses are the Mice and LGBT niche. Monaco is increasingly positioning itself as a sustainable and modern destination, a place that is constantly being renovated, promoting new events and experiences and showing all its attractiveness to various audiences and their accessibility.
Source: Market & Events