While preparing its next summer season, Porto de Galinhas works hard to overcome in the task of responding each time the expectations of the traveler – from the country and abroad – those who choose their proposal standing in the sand as complete as possible. Present at the ABAV – Expo, the resort undertakes actions that are the result of research conducted in partnership between the Porto de Galinhas Convention & Visitors Bureau, the Hotels Association and the Federal University of Pernambuco. “Our marketing campaign has the motto” Be Porto de Galinhas “, which invites all to live in depth the length of time in the village,” says Brenda Silveira – executive director of the Porto de Galinhas Convention Bureau.
The survey, conducted between February and July of this year, heard 482 tourists who stayed in the hotel’s main hotel developments. Silveiura points out that the main points of the survey were: to know the profile of the tourist and the level of satisfaction manifested by him; gauging the increase in arrivals of foreigners and pointing out crucial issues raised by the respondent such as the improvement of nighttime attractions and insufficient signage to guide the visitor. This last item is also responsible for the partnership signed with the flag of Elo cards, which plans to expand its transactions in Porto de Galinhas and, in turn, prepares a list of novelties to change, starting from January 2018, at the peak of summer, the visual resources of orientation to the visitor.
The local hotels are part of the effort to make the experience in Porto de Galinhas even more attractive, with 13,500 beds. Between 2015 and 2016 were 600 new beds from reforms and modernization in the hosting enterprises, a repagination that, according to the representative of the Convention Bureau generated 500 new jobs.
To tour operators and travel agents, Porto de Galinhas reinforces the training through road show – carried out since May of this year with end in October – in places that send tourists across the border such as Buenos Aires, Montevideo, Córdoba and Rosario. In Brazil, it has already passed through Porto Alegre, Curitiba, Campinas, Ribeirão Preto, Rio, Belo Horizonte, Brasilia and Goiânia. It prepares, in the coming weeks to take information to the trade of São Paulo, Santos and São José dos Campos. Today 44% of the destination sales are made by travel agents. The format of the training for the professionals of the sector follows the original model of presentation – together with the aerial companion GOL – made by a magician and followed by the exhibition of a leading box-office movie at the moment in the cinema room of the visited city.
Source: Tourism Journal