Agenda between buyers and exhibitors is part of WTM Latin America’s second day business roundtable in São Paulo. In total, 109 buyers and 336 exhibitors participated in the morning session, bringing together nearly 2,000 and more than 6,000 meetings, respectively. The interactions are in addition to the intense program of WTM Latin America, which began on Tuesday (3) in São Paulo.
Alongside this, four other Speed Networking sessions were held during Day 4, in addition to the Corporate Tourism Program. Among other topics, the corporate agenda held in the Corporate Travel Area was trained by the GBTA Academy, conducted by Vinícius Luz, president of GBTA Brazil, from four modules that presented the main elements of travel management.
Parallel to the Speed Networking sessions, lectures and seminars were held that brought together dozens of people. This is the case of the presentation of Tiago Tomazella, general coordinator of Digital Marketing Embratur – Brazilian Institute of Tourism, which presented one of the great news of the day: an industry-based marketplace platform that should be active for up to one month. “Among the pool of tourism-driven tools, the focus of B2B is to integrate the tips and boost sales even more,” said the executive.
Inspire Theater, one of the most anticipated talks on Wednesday, was hosted by Nathalia Lacava, Instagram’s Client Solutions Manager, who talked about social network usability to leverage business and increase sales through the resources available by the tool. According to Nathalia, Instagram is an “inspirational” platform that generates action. “To get an idea, two out of five Brazilians have already made some purchases inspired by Instagram posts,” said the executive.
Focused on small and medium-sized companies of technology applied to tourism, the programming of the Travel Tech Theater was also quite prestigious. One of the first themes was brought by Dolores Piñeiro, general director of the Revenue Office. “Revenue Management is selling the right product to the right customer at the right time and at the right price,” he said. In the same space, Gabriella Otto, a partner at GO Consultoria, presented the theme “Smart Travel – how technology is transforming the travel industry”. Promising not to “rain in the wet”, the speaker made a parallel between technology and the humanization of work, highlighting the speed at which people change habits, customs and the way of doing things, especially traveling.
Full corridors and news
With crowded corridors, WTM Latin America has also hosted many new destinations and products.
Among the destinations, Ilhabela, which participates for the first time in the event, launched its tourism brand, the result of its strategic planning for the year and which intends to place the city among the main coastal itineraries in Brazil. This is the campaign “Ilhabela, natural village”, which will require investments of R $ 400 million in tourist infrastructure in the coming years, especially in parks and conventions.
Thailand already announced the number of Brazilian visitors in 2017: 78 thousand tourists, representing a growth of 15% compared to 2016.
The neighboring Peru, represented by the Promperú – Peru Promotion Committee for Exports and Tourism, had its participation marked by launches in adventure, luxury, religious and LGBT tourism, as well as the campaign “Peru, the World’s Richest Country “, Which draws attention to the wealth that the country offers with regard to experiences in these areas.
Among the participating companies, Schultz, one of the most traditional Brazilian operators, highlighted its projects Small Groups and Europamundo. The company participates in WTM Latin America in the Tour Operators Area, where TravelPlan International is also located, which sees the event with great optimism. “WTM is the first fair of the Brazilian calendar in São Paulo, which is the motor of the national market. We expect to keep growing with the event and we are very happy with these two days, “says Marlene de Souza of TravelPlan.
Photo: Press Release