This week, a campaign to encourage Brazilians to travel to Rio de Janeiro began circulating in the national media. The idea is to help move the economy and generate employment in the state of Rio de Janeiro through tourism. The campaign invites Brazilians with a light and well carioca concept: “Rio de Janeiro. Come on, it’s so cool! ”

“It is fundamental to promote our destinations both in the domestic market and on the international scene. Tourism is a sector that is in the best position to help Brazil’s economic development,” said Tourism Minister, Marx Beltrão.

The film is packed by the chorus of the song Preamar, Seu Jorge. The idea was to show the diversity of the state, which meets the most diverse profiles of tourists. The pieces emphasize that there is a Rio de Janeiro for each Brazilian: the River of the beaches and the mountain, the River of history and architecture, the River of the rides and the trails, the river of the botecos and the great chefs, the River of the artists street and spectacles, the River of each and the River of all. The chorus of the complete song: Rio de Janeiro, it can arrive that the people is cool.

The broadcast began last Sunday (31) in the range of the electronic magazine Fantástico, from TV Globo. At the turn of the year, the video was shown to the three million people who were in the sands of Copacabana to watch the traditional fireworks display and the Anitta show. The campaign will include media such as open TV, closed TV, magazines, newspapers, foreign media and Internet, nationally and regionally.

On the internet will also be a longer video with an innovative language, without locution, inspired by a technique developed by filmmaker Olivier Astrologer, known for making videos of the main tourist destinations in the world. In all, will be invested R $ 10 million by the end of January in the placement of advertising pieces.

RÉVEILLON – According to a survey by the Ministry of Culture, the flow of tourists in the city in the New Year period, the first event of the calendar Rio de Janeiro to January, increased by 11.4% compared to last year. In total, 707 thousand tourists passed through the city and injected R $ 1.82 billion into the carioca economy. Including investments in the organization of the party, the impact reached R $ 1.94 billion. This movement generated 49 thousand jobs – 9.3% more than in the last edition – and R $ 115 million in taxes for Rio.

The research done by the Getulio Vargas Foundation also shows the visibility that the creative activities in Brazil win in these events, leveraging the internationalization of Brazilian culture. Of the 707 thousand tourists who spent the turn of the year in Rio, 614 thousand were Brazilians and 93 thousand foreigners. Brazilians were mainly from São Paulo (41.4%), followed by Minas Gerais (16.3%). From the outside, the majority was from Argentina (33.1%), followed by Europe (21.4%). The Brazilians spent an average of five days in Rio de Janeiro and spent about R $ 287.45 per day. The foreigners spent an extra day and spent, on average, $ 329 a day. The means of lodging reached 98% of occupation.

SOUTH AND SOUTHEAST CAMPAIGN – In addition to the specific advertising campaign to promote Rio de Janeiro, an advertising campaign on TV Record began on December 22 to publicize the tourist potential of the South and Southeast. The idea is to promote some of the main destinations of these regions to encourage and increase the flow of tourism within them. The station will have a content team focused on more than 130 suggested tourist destinations, identifying local specificities in the process of developing the material of each destination. The project runs until February 28.

photo: disclosure

source: Ministry of Tourism