The travel industry is moving toward increased customization, while merchandising techniques encourage new revenue and business opportunities. Travelers expect brands to know them and adapt their offers accordingly.

It is in contrast to this background that Amadeus announces the creation of a program dedicated to boosting the industrialization of the NDC and ensuring its success to all travel players.

The New Distribution Capability (NDC), created by IATA, is an XML-based data transmission standard and also a great promise to the travel industry by enabling travel companies – from airlines to travel agents – to evolve in terms distribution of travel and merchandising.

With that in mind, the NDC-X program will bring together experts from every Amadeus business and will focus on practical use cases of the standard, adopting a testing and learning approach to deliver enhanced capabilities to the industry. The NDC-X program is a continuation of Amadeus’ previous work towards industry digitization and the creation of commercial possibilities to be built on the NDC.

Gianni Pisanello, who has held several leadership positions in Amadeus airline business in both IT and distribution, will lead the new NDC-X program.

“We are at a critical time in terms of developing industry standard and readiness,” says Gianni Pisanello, VP, NDC-X Program. “For NDC to take off, we need to create a real standard not only for the protocol itself, but also for the way it is implemented. We also need to ensure that it meets the requirements of the travel vendor and that it has the right economic aspects to foster investments “At Amadeus, we recognize our responsibility to make NDC work for all travel players, and that is what we will do through our NDC-X program.”

“The NDC-X program is a strategic priority for Amadeus. Our goal is to create better journeys for travelers through improved use of technology, and this cross-curricular program will work with our travel sales and customer airlines to deliver just that, noted Decius Valmorbida, SVP, Travel Channels, Amadeus. “We are dedicating the right resources and have appointed a strong leader with proven track record in the industry to drive that success.”

Julia Sattel, SVP, Airlines, Amadeus, adds: “NDC has strong potential in the travel industry and is part of the great digitization landscape, as airlines and travel vendors are testing new ways to adapt their business and improve In Amadeus, we are working hard to solve the technological challenges of our client airlines in areas such as merchandising, dynamic pricing and cloud services, seen by us as the behind-the-scenes machinery that will make NDC and improvements in retail a reality “.

About Amadeus

Amadeus provides advanced solutions for the travel industry. Among the company’s customers are suppliers (airlines, hotels, railway companies, ferry lines etc), distributors of tourist products (agencies and travel portals) and travel buyers (companies and travel management companies).

For more information about Amadeus, visit www.amadeus.com.

Photo: Press Release