Preferred Hotels & Resorts, the largest independent luxury hotel group in the world, announces the incorporation of Hotel Unique as the first property in South America to be added to the Legend Collection, its ultra-luxury collection. Since its inauguration in 2002, the Unique Hotel has established itself as an international architectural landmark and one of South America’s leading luxury hotels. Art, design, fashion, gastronomy, music and an exclusive service merge to create an experience of truly unique luxury hospitality at the Unique Hotel.

The Unique Hotel joins other world-renowned luxury hotels in the Preferred Hotels & Resorts Legend Collection including the Baccarat Hotel (New York, USA), Montage Beverly Hills (Los Angeles, USA), The Beaumont Hotel Grand Hotel Tremezzo (Lake Como, Italy), NIZUC Resort & Spa (Cancun, Mexico) and The Upper House (Hong Kong).

“We are thrilled to have Hotel Unique as the first hotel in the Legend collection in South America. Unique Hotel is a truly iconic hotel in Brazil and incorporates the spirit of independent hospitality, the industry that Preferred Hotels & Resorts has led in the last 50 years. “said Bob Van Ness, executive vice president, Americas, Preferred Hotels & Resorts.” Preferred’s traveler is looking for hotels that offer authentic and unique experiences when traveling, and with the addition of Hotel Unique to our portfolio, guests may experience this ultra-luxury property that symbolizes the word “unique.”

Designed by renowned architect Ruy Ohtake and interior decoration by João Armentano Hotel Unique has 84 rooms and 10 deluxe suites that combine an intimate stay with modern amenities. In a city renowned for its vibrant cuisine, the on-site Skye restaurant features an eclectic mix of Brazilian, French, Italian and Japanese cuisine and panoramic views of the São Paulo skyline.

“We are very honored to be part of Preferred Hotels & Resorts and especially as the first hotel in the Legend collection in Brazil and South America. Hotel Unique is an icon in Sao Paulo and worldwide as well as Preferred in its 50 years of trajectory. It will be a pleasure to walk together for a very successful future, “said Melissa Oliveira, General Manager of Hotel Unique.

Through its partnership with Preferred Hotels & Resorts, Hotel Unique is supported through a portfolio of business solutions that include innovative worldwide delivery services, technology solutions, dedicated global sales efforts and strategic communications and marketing support . In addition, Hotel Unique will benefit from participating in Preferred Hotels & Resorts’ Preferred Hotels & Resorts loyalty program, which offers redeemable points for free nights, elite status and other benefits.

With the incorporation of Hotel Unique, Preferred Hotels & Resorts now has 10 members in its Brazilian portfolio. This diverse set of independent hotels and resorts covers the entire country, with hotels in the Brazilian metropolis, including São Paulo, Campinas, Rio de Janeiro and Belo Horizonte. Preferred Hotels & Resorts continues to invest in the development of the domestic market and in partnership with the best independent hoteliers in Brazil, with the increase in revenues from Brazilian tourism in 2017 in the associated hotels globally and the expected growth in 2018.

Leo Melro, Director of Latin America Accounts, Preferred Hotels & Resorts / Carolina Mogames – Sales Director, Hotel Unique / Simone Mariote – VP Global Sales Latin America, Preferred Hotels & Resorts / Melissa Oliveira – General Manager, Hotel Unique / Rodrigo Tsutsumi – Regional Director of Latin America & Caribbean, Preferred Hotels & Resort

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the largest independent luxury hotel brand in the world, representing more than 650 hotels, resorts, residences and unique hotel groups in 85 countries. Through its five global collections, the brand connects discerning travelers with the unique experience of luxury hospitality that caters to your preferences according to your lifestyle and every occasion.

Each member hotel in the portfolio maintains the high standards of quality and unparalleled levels of service required by the Preferred Hotels & Resorts Integrated Quality Assurance Program.

For more information about Hotel Unique or any of the hotels represented by Preferred Hotels & Resorts, visit www.PreferredHotels.com.

Photos: Press release