MSC Cruises has just announced yet another unprecedented product in the industry, a personal digital cruise assistant, as the new feature of MSC for Me, the company’s digital innovation program. This innovative new guest service, developed in partnership with HARMAN International, a subsidiary of Samsung Electronics Co. Ltd and a leading provider of technologies for the automotive, consumer and business markets, will be launched at MSC Bellissima, which is under construction at STX France shipyard, in Saint-Nazaire, France.

The company also announced that MSC Bellissima will open in the port of Southampton, UK, on ​​March 2, 2019. The two news items were released yesterday (22) in London for media and travel agents partners, during the launch of the new catalog of the season 2019/2020 of the owner.

Gianni Onorato, CEO of the company, said: “This is yet another example of how we continue to innovate to better meet the needs of our guests, not just current customers, but also all future customers as we shape the future of the cruise vacation. We use state-of-the-art technology in a unique and comprehensive way, developing it in every step of the construction of our new ships, from design and design to experience for the cruise ship. partners and unique partnerships with digital and technology experts, world leaders such as Samsung and now HARMAN, we are able to introduce innovative technologies to provide our guests with a connected experience, enhancing their travel from start to finish”.

MSC Cruises ‘virtual personal assistant is interactive, voice-activated, that is, an Artificial Intelligence (AI) innovation that intelligently communicates, learns, and predicts guests’ needs to make relevant suggestions to they. This new and exclusive offer will give travelers personalized information to help them simplify and enhance their vacation experience by providing quick and easy answers to questions from the comfort of their own cabin.

Photo: Press Release