Businessmen from the tourism and hospitality sector are optimistic that the business segment will resume in 2017. In the last two years, this segment has fallen by 0.5% on average. The reason could not be other: crisis in the Brazilian economy that reflected in all sectors.
With the resumption of the economy, even if still very slowly, the expectation at the national level is that this share in tourism will drive a reaction from Brazilian corporations that reduced spending in the period.
According to the Brazilian Association of Corporate Travel Agencies (ABRACORP), the sector recorded growth of 23.1% in international airspace compared to the same period of last year only in the first quarter of 2017. Including domestic air, total of associated companies increased by 10.2%. Only corporate travel abroad registered revenues of R $ 876.2 million, with emphasis on the Brazil-United States route.
According to the executive director of the Find Your Travel network, Henrique Mol, the demand for this segment in the country is already being felt with the resumption of sales growth. “The corporate market has been increasing over the months, mainly compared to 2016, due to the reflection of the improvement in the economy and perspectives of companies and entrepreneurs. An interesting item is also the need for companies to reduce costs by hiring Travel Agencies with this real objective. Companies in tourism with higher sales volume usually provide better business deals with companies, something that generates a positive reflection, including in the franchise network Find your trip, given its current size, “says the businessman.
Impact on tourism sector
The businessman also points out that the corporate sector is extremely important for the tourism economy. There are destinations that corporate travel represents almost the entire movement, such as São Paulo and Belo Horizonte, between capitals.
“In this sense, the area of service providers and civil construction is one of the most important branches to boost the segment,” points out Mol, who believes that in 2017 the increase in sales will be 30%, compared to last year, only in this segment to the Find Your Trip network.
In the network of franchises more than 95% of corporate travel occurs within Brazil, concentrating mainly in the largest capitals. Among the destinations with the highest volume of business travel and conventions are São Paulo, Rio de Janeiro, Salvador, Belo Horizonte and Recife.
According to the Ministry of Tourism (MTur), between 2011 and 2015, the corporate segment accounted for 20.2% of the number of people coming from abroad in the country, being surpassed only by leisure visits (51.3%) and visits to relatives or friends (25.2%). But, according to the MTur data, business trips and events generated the highest per capita / day revenue (US $ 82.48 versus US $ 56.26 of the total).
The franchisees of the Find Your Travel network can also become specialized in this type of segment that has grown again in the country.
Starting from R $ 5 thousand investment it is possible to have your home office business model. The home office has several modalities that can vary the franchise rate, reaching a maximum of R $ 20 thousand. The choice is at the discretion of the franchisee. The monthly net income is from R $ 5 thousand, and the term of return stipulated between 3 to 12 months.
“Opening the business itself is the dream of most Brazilians, but many do not risk for fear of losing money and face some challenges that may or may not work out. Our business has been receiving a good acceptance because it meets these needs, in addition to the investor applying little money, we support our support and know-how. Even those who have never had the experience of management can acquire the franchise because we offer knowledge in several sectors, such as administrative, franchising and tourism. That is, the investor receives base to begin its operation, “he explained.
For those looking for a larger structure, the company also offers the mode of business Store. In this, the investment is R $ 40 thousand (franchise fee + working capital + installation fee), net income of R $ 14 thousand and the return period of 12 to 24 months.
With the improvement of the sector, the franchise network has good expectations to attract new franchisees. The goal is to reach 600 units by the end of this year.
Henrique gives the hint to those who want to invest in this sector: “People with a commercial profile and ease of relationship have very interesting results in our market. It is a segment that allows the entrepreneur to start with little capital, making the most of their relationship cycle, “he concludes.