Alex Calabria is the new Manager of Sales and Marketing for Costa Cruises in Brazil. The executive has as a great challenge to reorganize and expand the sales force of the shipping company in the Brazilian market based on a new service model and a new communication strategy focused on segmentation and geolocation.

With 17 years of experience in the maritime cruise industry – during this period he has worked in American corporations of the sector – Alex Calabria will be responsible for enhancing Costa’s commercial actions and conducting initiatives with partners and representatives of the company in the country. The professional will be based at the Costa office in São Paulo.

Calabria replaces Dario Parazzoli who, as of this month, assumes the position of Air & Sea, Groups, Costa Cruises MICE for South America. The executive will play a key role in the creation and monitoring of competitive air packages and in the development of Projects for groups and events. Dario will also continue to support Costa’s operations on board ships in order to maintain positive satisfaction ratings.

The two professionals will report their activities directly to Dario Rustico, Sales and Marketing Director of Costa Cruises for South America. “Alex Calabria and Dario Parazzoli are key players in the new phase of Costa expansion in Brazil and in America. South. They are highly strategic for the company to grow in a sustainable and long term in the region, “says Dario Rustico.

Photos: Divulgação