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Cruzeiro continues to innovate and launches virtual reality experience in Brazil

How about knowing the structure and attractions of a mega ship in the smallest detail before boarding? The Coast brings an unprecedented virtual reality experience for Brazilians interested in taking a sea cruise in Brazil and in the world.

Costa ‘s virtual reality platform is already in the air – Through this technological innovation, the Brazilian public has the opportunity to walk through all the decks of a mega ship Costa and experience in advance the concept italy’s finest, the best of the Italian style of navigating hospitality, gastronomy, entertainment and services.

With virtual reality goggles – available at Costa’s partner travel agencies throughout Brazil and at the shipping company’s office in São Paulo – tourists can “visit” the different categories of cabins (internal, external, external with balcony and the suites luxury with balcony and jacuzzi) on board and view the sumptuous and colorful decor of the central lobby, the buffet of restaurants and all the details of the bars and pools.

“In addition to getting the real feel of being on a Coastal ship with that virtual reality experience, the guest has one more motivation to book their next vacation aboard a cruise. Travel agents, in turn, guarantee yet another emotional and infallible argument at the time of the sale, “says Marcio Malta, Costa Cruises’ head of Digital Marketing for South America.

The entire process of capturing the images of the Costa Fascinosa ship was made by NerdMonster Digital Retail, a company in the digital business, business intelligence and virtual reality segment of Grupo Abril. “The impact of an immersive experience is extremely effective. On average, about 90% of content viewed on a virtual reality platform stays in memory for weeks, “says Claudio Roca, general director of NerdMonster Digital Retail.

For the 2017/2018 season in South America, the Coast brings the mega vessels Costa Favolosa and Costa Fascinosa. With shipments from Santos, the Costa Favolosa will visit the destinations of Salvador, Rio de Janeiro, Angra dos Reis, Ilhabela, Búzios, as well as Buenos Aires and Montevideo on trips of three and eight nights. Costa Fascinosa will have shipments from Rio de Janeiro for eight and nine-night trips around the region of Prata.

Photo: Press Release