RCI – Resort Condominiums International – announces its newest affiliate client, the incortel Incorporator, present for 35 years in the market. With the Carpe Diem Boutique Spa BW Premier Collection, a company launched at the end of last year that already has 60% of the works completed, the company debuts in the multi-ownership market, with the fractional model. The hotel received an investment of R $ 40 million and is expected to open in January 2020.

For Romero Valença, Incortel Business Development Director, the opportunity to join RCI and launch its first fractional-shaped business came out precisely from the latent demand during the peak season and the profile of the public seeking the region for tourism . For the executive, after Gramado (RS), Campos do Jordão is the winter destination most sought after by the Brazilian tourist and the hotel chain of the city is lacking of hotels of high standard.

“There is, yes, a large network of hostels, but in relation to hotels in this luxury segment, penetration is still low. So much that in the high season, between the months of June and August, they reach 100% of occupation “, reinforces the executive, who complements:” Campos do Jordão offers the traditional property with high prices, most categorized by large square area. Here we see that the fractional model has great potential, that is, being in a much sought after destination, offering a second property for the season, and all the benefits of this business model. ”

“Multiproperty is a product that has been growing in several regions of the country and has been increasingly studied by the main developers as a lucrative, intelligent alternative and offering very cost-benefit benefits, since the value of the real estate fraction best suited to each customer’s needs. Those who acquire a fraction of the property, ensure availability for certain weeks of the year, for a smaller amount and with maintenance costs apportioned among all owners, which results in advantages for all involved “, reinforces Maria Carolina Pinheiro, General Director of RCI Brasil.

International standard
Previously with traditional residential models, the developer began in the hotel segment from 2000 and currently maintains it as its only segment. Since 2011, he has been an exclusive developer for Brazil through the Best Western network, which, according to Valença, guarantees the final delivery with international requirements, at the highest standard of the category. “The investor has secured a guarantee over the years, ensuring that his investment will always be up to date, both in terms of aesthetics and in the delivery of services – in all that is most modern in hotels.”

Carpe Diem is part of the Premier Collection category – the highest at Best Western, with high-end developments. The apartments vary between 35 and 86 m2, with duplex options and linear apartments. Most offer a spa bath and some with mountain views. In all there will be 27 houses.

In addition to the Carpe Diem Boutique Spa BW Premier Collection, Incortel has two other projects in the fractional model in partnership with RCI in progress: a second also in the city of Campos do Jordão and another in Rio de Janeiro. The launch forecast is still for this year. In 2019 the group goes to the Northeast, with an initial focus on Bahia.

To learn more about Carpe Diem Boutique BW Premier Collection, visit: http://www.carpediembwpremier.com.br.

Photo: Press Release