It’s no secret that a significant portion of the travel industry would like to see your ads on Facebook – especially with Dynamic Ads for Travel, which has been used by travelers with ideas and inspirations in the search for personalized experiences. Despite this, large groups, such as Priceline and Expedia, have not yet committed to Facebook in a very large way.

Although some partnerships have already been signed, these OTAs point out that social networking is not as effective as Google when it comes to travel advertising. Facebook Marketing Director Gary Briggs recently admitted that search filtering is more narrow and efficient.

What the executive wanted to say is that Google, in general, is able to more easily identify the intent to buy than Facebook. Despite this, there are digital marketers who get better results with the announcements made in Mark Zuckerberg’s company.

Skift the portal, Briggs said that Facebook intends to go through the long-term improvements in identifying consumers who are not ready to buy a trip, but potentially have plans to do it. “We want to improve our advertising for users who are still researching travel information, such as flights from Copenhagen to New York,” he explained.

The company plans to make investments in this area because there would be a commercial benefit to Facebook and its travel advertising partners, as well as users and consumers.

Source: Panrotas